Branding advice from a grade-schooler

A quick anecdote of something that happened a week or so ago…

True story– I had to do some banking at Chase about a week ago, and because it was in the afternoon, I took my 6 year-old with me, rather than wait until the morning to go. Now, whenever we visit the bank, the tellers will give her a lollipop– usually red. This time, however, she got a blue something-or-the-other flavor. We completed out transaction and went on our way. When we got in the car, she commented that she liked the blue better than the red. I aked her why, and she replied that “the blue matches the bank better.” I asked her why she thought the blue “matched” better, and she replied that “the color of the bank is blue, so the blue lollipop matches better.”

And with that one sentence, my first-grader showed a keener understanding of branding than some business-owners out there.

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