New Yahoo! logo– thoughts

So, I opened up my browser and this is what I found…

Image

The new Yahoo! logo.

Now, I’m pretty sure this has been covered elsewhere, so I’m just going to give my initial thoughts.

Looks like they “hipster-ized” this logo.

Here’s the old logo for reference (no that it was better, but at least it was quirky and had personality).

Image

Yahoo!? More like “yikes!” to me.

Update:  Shortly after I wrote this, and while going through my feeds, I came across this post from Yahoo!’s Tumblr. The short version? They’re doing a “variation on a theme” logo a day, until they unveil the new logo on Sept. 4th. Guess we’ll have to wait and see what else they have to show until the big reveal next month. Stay tuned.
Oh, and here’s a link to their post. It has a short video explaining the whole thing, although I’m still not clear as to why they’re going through this exercise…

 

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